Our Story
Luther’s Diamonds began in 1994 as a small family-run jewelry business in South Korea, originally known as 행복귀금속 (Happy Jewelers).
We first started as a B2B business — manufacturing fine jewelry and fulfilling orders for major jewelry brands around the world.
For years, we stayed behind the scenes.
In 2016, we made a leap.
We opened our own studio in the United States and began taking on custom projects directly from a small workshop. No middlemen. Direct wholesale to our clients.
Mr. Lee, our master jeweler, once said:
“If we can make all this jewelry that’s being sold around the world, why not reach the people directly and build the relationships ourselves?”
That simple idea changed everything.
With our family working together — and with incredible support from our online community — we were able to connect directly with our customers. Many of you reading this probably found us through one of our TikTok or Instagram videos.
And that still feels unreal to us.
Real Jewelry, Made by Real People
Every custom piece is handcrafted by our master jeweler, Mr. Lee — who has spent over 45 years at the bench.
Precision. Patience. Discipline.
That’s how he was trained.
This is Mr. Lee.
Luther Lee.
45 years behind the bench.
Hand engraving.
Negative carving.
Stone setting.
Structural reinforcement.
From character-inspired engagement rings to deeply meaningful carvings inside a wedding band —
And when you see the final piece — you’re seeing decades of experience in every detail.
Happy Customers Are Why We Do This.
This is why we work so hard.
For moments like this.
For the stories.
Thank you for letting us be part of your story.
