Our Story

Luther’s Diamonds is built on a simple belief: luxury jewelry should never come with a luxury markup.

Our story began in 1994 as 행복귀금속 (Happy Jewelers), a small family workshop in South Korea, where we earned a reputation for craftsmanship and trust. Today, we continue that tradition from our studios in Atlanta and Seoul, handcrafting each piece with the same meticulous care—whether it’s a one-of-a-kind custom design or a timeless diamond band.

Unlike traditional jewelry stores, we don’t operate costly showrooms or middlemen. By staying fully online, we bring the world’s finest natural and lab-grown diamonds, sapphires, rubies, and custom settings directly to you at true wholesale pricing—without compromising on quality, detail, or personal service.

Our promise is simple: heirloom-grade jewelry, designed to last for generations, made accessible to everyone.

Your story deserves nothing less.

Real Jewelry, Made by Real People

Every piece of Luther’s Diamonds jewelry is handcrafted by our master jeweler, Mr. Lee, who has been perfecting his craft for over 45 years. With decades of experience, he brings precision, artistry, and dedication to every creation. From delicate engagement rings to bold statement pieces, his expertise ensures that each jewel is nothing short of perfection.

Customized™ Department

Experience the pinnacle of personalization with our Customized™ department. We pride ourselves on a 100% satisfaction rate, crafting bespoke jewelry that meets your every desire. Our customers' testimonials speak volumes about our dedication to excellence.

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What Our Customers Say

★★★★★

Jay Wheeler

She said YES!!!!!

Creating the perfect engagement ring was super easy with Luther's Diamonds. From start to finish, they ensured every detail was exactly what I envisioned. The 1:1 CAD model was such a reassuring step in the process, giving me the confidence that this ring was going to be everything I dreamed of and more. I’m so grateful for their expertise, and my fiancée couldn’t be happier with the final result!

★★★★★

Blessie Barroso-Paas

I LOVE my ring!!!

I had a tricky design in mind, but the design team at Luther’s Diamonds was amazing to work with! They were patient, collaborative, and really brought my vision to life. The end result exceeded my expectations, and I couldn’t be happier. My ring is perfect, and I’m so grateful for the incredible service they provided every step of the way.

★★★★★

Jacky Glascoe

Worth the wait!

The process was totally worth the wait! From my $25 deposit, it took about 4-5 weeks until my ring was delivered right to my doorstep. Luther's Diamonds kept me in the loop with cool behind-the-scenes updates, which made the experience even more exciting. It was a seamless and personal experience, and I’m so happy with how it turned out.