Privacy policy

Privacy Policy — Luther's Diamonds

Effective: May 27, 2026

At Luther's Diamonds, we take your privacy seriously. This policy explains what personal information we collect, why we collect it, how we use it, and the rights you have over your data. By using our website, services, or making a purchase, you agree to the practices described here.

If you have any questions about this policy or how your information is handled, please reach out to us directly at info@luthersdiamonds.com.

1. Who We Are

Luther's Diamonds is a family-owned jewelry studio based in Atlanta, Georgia. For the purposes of data protection law (including the EU General Data Protection Regulation and the California Consumer Privacy Act), Luther's Diamonds is the "data controller" responsible for the personal information collected through our website and services.

Contact details:
Luther's Diamonds
590 Means St NW, Atlanta, GA 30318
Email: info@luthersdiamonds.com
Phone: (770) 696-6121

2. Information We Collect

We collect personal information in the following categories:

  • Identification & Contact Information: Name, email address, phone number, billing and shipping address.
  • Order & Transaction Information: Products purchased, customizations, ring sizes, deposit and payment history, and any details you share when placing a custom order.
  • Payment Information: Credit card details and billing information. Payment data is processed directly by our payment processors (such as Shopify Payments, PayPal, or our financing partners) — Luther's Diamonds does not store full card numbers on our own systems.
  • Communications: Any messages, emails, photos, sketches, or reference materials you share with us through contact forms, custom design submissions, or direct correspondence.
  • Technical & Usage Data: IP address, browser type and version, device information, pages visited, time spent on pages, referring website, and similar information collected automatically through cookies, pixels, and analytics tools.
  • Marketing Preferences: Your subscription status to our newsletter and any preferences you've expressed about how you wish to be contacted.

3. How We Use Your Information

We use your personal information for the following purposes:

  • To fulfill your order: Processing payments, manufacturing custom pieces, arranging insured shipping, and providing delivery updates.
  • To provide customer service: Responding to inquiries, supporting custom design submissions, handling repairs and warranty claims, and resolving issues with orders.
  • To improve our website and services: Analyzing how visitors use our site to make it more useful, fix problems, and improve our products.
  • To send marketing communications: Sharing news about new collections, private releases, and offers — but only with your consent, and you can opt out at any time.
  • To comply with legal obligations: Meeting tax, accounting, and regulatory requirements, and protecting against fraud or unauthorized transactions.
  • To enforce our terms: Preventing misuse of our services and protecting our legal rights.

Our legal bases for processing personal information (under GDPR) are: performance of a contract (to fulfill your orders), your consent (for marketing communications), our legitimate interests (to operate and improve our business), and legal obligations (to comply with applicable laws).

4. Sharing Your Information

We do not sell your personal information.

We share your information only with the following categories of recipients, and only as needed:

  • Service providers: Companies that help us operate our business, including Shopify (our e-commerce platform), payment processors, shipping carriers, our shipping insurance provider (Shipsurance), email marketing platforms, and website analytics providers. These providers are contractually required to protect your information and use it only to provide services to us.
  • Legal authorities: When required by law, valid court orders, government requests, or to protect the safety, rights, or property of Luther's Diamonds, our customers, or the public.
  • Business transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction, subject to confidentiality protections.

For California residents: While we do not "sell" personal information in the traditional sense, certain advertising and analytics technologies on our website (such as pixels from Meta or Google) may involve the "sharing" of personal information for cross-context behavioral advertising under California law. You have the right to opt out — see Section 7 below for how.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies (pixels, web beacons, local storage) to:

  • Make our website function properly (essential cookies)
  • Remember your preferences and shopping cart contents
  • Understand how visitors use our site (analytics cookies)
  • Show you relevant advertising on other websites (marketing cookies)

You can manage cookie preferences through your browser settings or, where available, through our cookie consent banner. Disabling certain cookies may limit some features of the website.

6. How We Protect Your Information

We take reasonable and appropriate measures to safeguard your personal information, including:

  • Encryption of data in transit using SSL/TLS
  • Secure payment processing through PCI-compliant payment providers
  • Limited access to personal information, restricted to authorized team members who need it to perform their work
  • Industry-standard security practices on our systems and platforms

No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you and the appropriate authorities as required by law.

7. Your Rights

Depending on where you live, you have specific rights regarding your personal information.

All customers have the right to:

  • Access the personal information we hold about you
  • Correct or update inaccurate information
  • Request deletion of your information (subject to legal and contractual obligations — for example, we must retain order records for tax purposes)
  • Opt out of marketing communications at any time by clicking the "unsubscribe" link in any email, or by contacting us

If you are a California resident, you also have the right to:

  • Know what personal information we collect, use, and share about you
  • Request deletion of personal information we have collected from you
  • Opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising
  • Correct inaccurate personal information
  • Limit the use of sensitive personal information
  • Be free from discrimination for exercising any of these rights

If you are in the European Economic Area or United Kingdom, you also have the right to:

  • Restrict or object to the processing of your information
  • Request a portable copy of your data
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with your local data protection authority

To exercise any of these rights, please email us at info@luthersdiamonds.com. We will respond within the timeframes required by applicable law (generally within 30–45 days). We may need to verify your identity before fulfilling certain requests.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

  • Order and transaction records: Retained for at least 7 years to comply with tax, accounting, and warranty obligations.
  • Customer accounts: Retained while your account is active and for a reasonable period after, unless you request deletion.
  • Marketing data: Retained until you unsubscribe or request removal.
  • Website analytics: Typically retained for up to 26 months in aggregated form.

When personal information is no longer needed, we securely delete or anonymize it.

9. Children's Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us at info@luthersdiamonds.com and we will take steps to delete it.

10. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or services that we do not control. This Privacy Policy does not apply to those third parties. We encourage you to read the privacy policies of any third-party services before sharing your information with them.

11. International Data Transfers

Luther's Diamonds is based in the United States. If you access our services from outside the U.S., your personal information may be transferred to, stored, and processed in the U.S. or in other countries where our service providers operate. When we transfer data internationally, we take steps to ensure your information receives adequate protection, including through standard contractual clauses where applicable.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or legal requirements. When we make material changes, we will post the updated policy on this page and update the "Effective" date at the top. For significant changes, we may also notify you directly by email or through a notice on our website.

13. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or how we handle your personal information, please contact us:

Email: info@luthersdiamonds.com
Phone: (770) 696-6121
Mailing Address: 590 Means St NW, Atlanta, GA 30318